(AsiaGameHub) – ReferOn, an iGaming-focused affiliate management platform, has confirmed its acquisition by Alex Bukin. Previously serving as general manager, Bukin will now assume the role of CEO and lead ReferOn through its next stage of growth.
Bukin to Lead ReferOn as CEO
In a formal announcement, ReferOn confirmed that former general manager Alex Bukin has successfully completed a management buyout of the company. As stated, he will now take on the position of CEO as the business embarks on its “next phase of independent expansion.”
The buyout follows a period of significant progress for the company. Thanks to its dedication to operational efficiency and scalable technology, ReferOn is currently achieving substantial milestones. In just its first 12 months of operation, ReferOn recorded 35.7 million clicks, 2.4 million registrations, 18,000 affiliates, and 136,000 active trackers.
ReferOn’s platform is supported by a robust suite of tools that offer enhanced flexibility to both client operators and affiliates.
As a result, leading industry players have recognized ReferOn as the Best Affiliate Platform in 2025 and 2026.
The Next Chapter for ReferOn
According to the announcement, the ownership and leadership transition will not disrupt the business or its current partnerships. Therefore, ReferOn will continue to enhance its product portfolio with the introduction of new features, in alignment with its ongoing strategy. One such feature is Refie, an integrated interface layer.
Meanwhile, ReferOn confirmed that its leadership team will remain intact to ensure operational continuity. However, some changes are in place, including Bukin’s appointment as CEO. Additionally, Vlad Bondarenko, previously head of product, has been promoted to chief product officer. David Harris, who served as operations lead, has now been appointed chief operations officer.
Alex Bukin commented on the transaction, describing it as a pivotal moment for ReferOn and “the start of a new chapter for the business.”
The management buyout gives us the long-term focus needed to continuously advance the platform. We remain committed to product development, enhancing our offerings for partners, and supporting ReferOn’s ongoing growth across key markets.
Alex Bukin, CEO, ReferOn
As it begins this new phase, ReferOn reaffirmed its commitment to providing high-performance tools to gaming operators and delivering next-generation affiliate management solutions.
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